9th September 2015

A 'Lisi-look' behind the scenes

Wednesday 9th September, Sakata organised a Lisianthus day and showcased its latest Lisianthus developments to a selected Lisianthus group.

Year-round Lisianthus growers, buyers and auction personnel viewed Sakata's Lisianthus trials at grower Gebr. vd Lugt in 's Gravenzande. Prior to the trials, Lisianthus buyers joined a tour at Van Egmond Lisianthus, producer of 180 million young plants per year. In the greenhouse at Hans van der Lugt, growers were impressed by the latest developments in Sakata's Lisianthus assortment.

New Lisianthus varieties were compared with Sakata's commercial assortment, as well as with competitive varieties. Growers and buyers shared their views, which resulted in interesting conversations. It was concluded that Sakata's potential new Lisianthus varieties would absolutely add value to the current Lisianthus assortment. After a warm day in the greenhouse, participants enjoyed a cool drink and a sate buffet, which was offered by Sakata in cooperation with Van Egmond Lisianthus and Noordam Plants. Finally, all visitors received a goodie bag with promotional material from Sakata and 'Lisianthus - the Special Flower', a marketing initiative by the Dutch Lisianthus Promotion Committee, also supported by Sakata.